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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market show in Las Vegas luxury jets are drawing buyers with their sleek shapes, plush cabins - and significantly, their use of alternative fuels.
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Fuel manufacturers and jetmakers are keen to showcase unique forms of [air travel](https://www.crunchbase.com/organization/mission-newenergy) fuel deemed less damaging to the environment, from used cooking oil to the noticeably less glamorous meat waste.
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[Business jet](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) operators, like airline companies, have bowed to ecological pressure on air travel and dedicated to [halving carbon](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) [emissions](https://www.bloomberg.com/profile/company/MNELF:US) by 2050 compared with 2005.
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Their hope is that adopting sustainable fuel to suppress emissions could make organization jets more appealing to ecologically conscious buyers - especially corporations dealing with questions over sustainability from shareholders or green project groups.
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The accessibility of less contaminating personal jets could also spare the abundant and popular the negative promotion experienced by Britain's Prince Harry and his other half Meghan over a recent personal jet trip to southern France.
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Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The most current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, chief industrial officer of [Boston-based](https://pitchbook.com/profiles/company/51278-86) [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 aircraft on display screen are anticipated to be powered by 150,000 [gallons](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) of other sustainable fuel blends expected to be pumped at the show.
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FLIGHT SHAMING
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Private jets [account](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) for less than 0.1% of overall annual carbon [emissions](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) internationally, but can give off, on average, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter [company Victor](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html).
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Prince Harry has actually defended his periodic usage of personal jets to guarantee his household's security, and has stated that on the [unusual occasions](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) he does not fly commercially he offsets his [emissions](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price).
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But planemakers say incidents such as the furore over his travel plan have added fresh difficulties for an industry already aiming to validate its contribution to cutting corporate expenses.
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"Incidents of flight shaming involving making use of private jets are regrettable when you consider that our market has actually delivered fuel efficiency enhancements of 40% over the previous 40 years," [stated Bombardier](https://www.zoominfo.com/c/mission-newenergy/346542889) Aviation President David Coleal.
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Bombardier believes [increased sustainable](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) fuel use will help the industry make inroads with corporations and rich purchasers. According to industry information, billionaires only have a 19% [business jet](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) ownership rate.
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But even an image with jets sporting stickers like "this airplane flies on sustainable fuels" and organisers including alternative fuel pumps for going to airplanes - is unlikely to please all critics at the Oct 22-24 [high-end jet](https://stocktwits.com/symbol/MNEL) event.
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Environmentalists and some analysts stay doubtful that biojetfuels, normally mixed 50-50 with kerosene, will make a significant effect on public understandings about high-end travel.
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"No quantity of [jatropha curcas](https://www.crunchbase.com/organization/mission-newenergy) or Brazil-nut fuel can make company jets look eco-friendly," said air travel [expert Richard](https://www.google.com/search?kgmid=/m/0cqd_rb) [Aboulafia](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608).
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Demand from service jet operators for renewable fuels now far goes beyond supply and their interest could drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) at its California plant, might broaden production approximately 150 million gallons by 2022.
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Corporate charter business and experts are likewise seeing more interest from clients who wish to purchase carbon credits to offset emissions from their [flights](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a corporate jet utilization study his business just recently finished for a Fortune 500 business.
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"At the end of the day, I think that price, cost per hour, variety, speed and performance, that's still the (sales) chauffeur. But I think people are becoming more familiar with the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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